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NYC’s favorite cereal destination returns with a jam-packed cereal menu and a bigger space to eat, chill and create!


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  • DIY cereal bar with over 30 playful toppings
  • Delicious creations by
    Lauren Conrad
  • Pop-Tarts & Oddfellows
    ice cream sandwich
  • Specialty cereal drinks
  • So much more...
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  • Free wi-fi
  • 2,000 sq ft of ridiculously comfortable seating
  • Views over Union Square Park
  • 65" TVs
  • Tons of card and board games
  • Conference/game room available for rent
  • Instagram station:
    • Style your bowl
    • Design your set
    • Capture the perfect shot
    • Share it with your friends
  • Make a great bowl and have it featured on the menu

events & catering


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Private Events

We’re so glad you’re here...

From breakfast conferences, to birthday parties, and evening cocktail receptions, Kellogg’s NYC transforms to The Loft, a 5,000 square foot event space overlooking New York City’s historic Union Square Park.

Download the Event Packet to learn more about our capacities, spaces, in-house packages, preferred vendors, and additional services and rentals to
help bring your event to life.

Catering

Whether it's our home or yours...

Our one-of-kind catering packages will create a fun, collaborative, and dynamic environment for your parties and meetings. Who doesn't love an over-the-top DIY cereal bar complete with specialty treats.

Choose from our selection of cereals, toppings, milks, and treats. Complete your breakfast with delicious coffee, a variety of teas, La Croix water, and fresh fruit from the farmers market! You can also request a special visit from Tony the Tiger.


Ready to start planning an event?  Click the button to inquire:

** Kellogg’s NYC is a walk-in only cafe and does not accept reservations. To inquire about a large party booking of 10-40 in The Nook or Conference Room, Catering order for 30 or more, or full venue buyout, please click button above. 


a few of our favorite things


Furniture & Decor
THE INSIDE

The Inside is furniture re-imagined: gorgeous design with modern convenience. Made-to-order in the USA. Fast, online, and fairly priced.

Knives
MISEN

Misen is a kitchenware brand that launched in 2015 to inspire and enable great cooking through well designed, quality kitchen tools. By selling directly to consumers online, eliminating traditional retail markups, Misen is able to offer premium tools at honest prices.

Cookware
MADE IN

The best and most durable cookware is made in America. That is why Made In uses premium metals from the US, non stick coatings from the US, and a family-owned US manufacturer. The source matters to you, so it matters to us.