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NYC’s favorite cereal destination returns with a jam-packed cereal menu and a bigger space to eat, chill and create!


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  • DIY cereal bar with over 30 playful toppings
  • Delicious creations by
    Lauren Conrad
  • Pop-Tarts & Oddfellows
    ice cream sandwich
  • Specialty cereal drinks
  • So much more...
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  • Free wi-fi
  • 2,000 sq ft of ridiculously comfortable seating
  • Views over Union Square Park
  • 65" TVs
  • Tons of card and board games
  • Conference/game room available for rent
  • Instagram station:
    • Style your bowl
    • Design your set
    • Capture the perfect shot
    • Share it with your friends
  • Make a great bowl and have it featured on the menu

TREAT YO' SELF.

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From our home to yours


Furniture & Decor
THE INSIDE

The Inside is furniture re-imagined: gorgeous design with modern convenience. Made-to-order in the USA. Fast, online, and fairly priced.

Knives
MISEN

From precise cuts to perfect sears, we believe that quality tools are essential for great cooking. We founded Misen to make these tools; thoughtfully designed, crafted of premium materials, and sold at an honest price.

Cookware
MADE IN

The best and most durable cookware is made in America. That is why Made In uses premium metals from the US, non stick coatings from the US, and a family-owned US manufacturer. The source matters to you, so it matters to us.