ELIGIBILITY: The “Belieber or Not” Sweepstakes (the “Sweepstakes”) is open and offered only to legal residents of the 50 United States of America and Washington, DC, who are at least 13 years of age or older at the time of entry. Employees of Kellogg, Be Bowled LLC, their parents, affiliates and subsidiaries, and their immediate families (parent, child, sibling, or spouse), and/or household members and any other persons employed by entities associated with the Sweepstakes are ineligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local laws, rules and regulations, and is void where prohibited.

SPONSOR/ADMINISTRATOR: The Sweepstakes is sponsored by the Kellogg Company (the “Sponsor”). The administrator of the Sweepstakes is Be Bowled LLC, 22 West 21st Street, New York, NY 10010 (the "Administrator").

AGREEMENT TO OFFICIAL RULES: By participating in the Sweepstakes, entrants agree to abide by and be bound by these Official Rules and decisions of the Sponsor or Administrator, which are final and binding in all matters relating to the Sweepstakes. Winning any prize is contingent upon fulfilling all requirements set forth herein.

HOW TO ENTER: The Sweepstakes begins at 7:00 AM Eastern Time (“ET”) on July 16, 2016 and ends at 11:00 PM ET on July 17, 2016 (the “Sweepstakes Period”). During the Sweepstakes Period, entrants are invited to visit Kellogg’s NYC Café located at 1600 Broadway, New York, NY 10019 during regular business hours and request an entry from one of the Café employees.  Limit: One (1) entry per person.

Sponsor and Administrator are not responsible for late, incomplete, misdirected, or delayed entries; incomplete information may result in the disqualification of an entry. Any attempt by an entrant to obtain more than the stated number of entries is prohibited and will result in disqualification of all such entries.  All entries become the exclusive property of Sponsor/Administrator and will not be acknowledged or returned.

DRAWING AND NOTIFICATION: Two (2) Grand Prize Winner and one (1) runner up will be selected in a random drawing from among all eligible entries received at the end of the Sweepstakes Period. The drawing will be conducted on July 18, 2016, by Administrator. Odds of winning will depend on the total number of eligible entries received. The Grand Prize winner(s) will be announced on or about July 18th, 2016 at 8:00 AM ET through Sponsor’s Instagram @kelloggsnyc and on Sponsor’s website at  If the Grand Prize winner(s) does not pick up the prize no later than 1:00 p.m. on July 18th, he or she will be disqualified and the prize will be awarded to the runner up, who will then become the Grand Prize winner.  Awarding of the prize will require the Grand Prize winner to produce a copy of the winning entry.

PRIZES: One Grand Prize Winner will receive two (2) tickets to the 7:30 PM ET performance of “Justin Beiber” on Monday, July 18, 2016, at Madison Square Garden, New York, NY.  Approximate Retail Value (“ARV”) of the Grand Prize: $600.  One Grand Prize Winner will receive two (2) tickets to the 7:30 PM ET performance of “Justin Beiber” on Tuesday, July 19, 2016, at Madison Square Garden, New York, NY.  Approximate Retail Value (“ARV”) of the Grand Prize: $600. 


No difference between actual and approximate retail value will be awarded. Payment and reporting of income and other taxes (if any), as well as costs not expressly stated but which may be incurred in connection with the acceptance and use of a prize, including, without limitation, travel to/from the Richard Rodgers Theater, are the sole responsibility of the winner. Sponsor is not responsible for any costs other than those expressly set out herein. Any prize details not specified herein will be determined by Sponsor in its sole discretion and Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value if the designated prize becomes unavailable for any reason. No other substitutions or sale or other transfer of prizes allowed unless specifically authorized by Sponsor. Sponsor is not responsible if the July 18th  or July 19th performances of “Justin Beiber” is delayed, postponed or cancelled for any reason, in which event the prize is forfeited in its entirety

RELEASE:  By accepting any prize, and without limiting anything set out in these Official Rules, the Grand Prize winner agrees to release and hold harmless Sponsor, Administrator, Instagram and its and their respective subsidiaries, affiliates, advertising and promotional agencies, and its and their officers, directors, employees and agents (collectively, the “Released Parties”) from any and all liability whatsoever for any injuries, losses, or damages of any kind caused by or related to the Sweepstakes or from acceptance, possession, or use/misuse of the prize. The Grand Prize winner may also be required to sign and return an Affidavit of Eligibility, Release and Indemnification, a Publicity Release (where allowed by law) and a W – 9 taxpayer request for identification (“Prize Documents”). If the Grand Prize winner declines the prize for any reason prior to award, s/he may be disqualified and the prize awarded to the runner up, who will then become the Grand Prize winner.  The Grand Prize winner acknowledges that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prizes. 

GENERAL CONDITIONS: If for any reason the operation or administration of the Sweepstakes is impaired or incapable of running as planned for any reason, including but not limited to (a) infection by computer virus or bugs; (b) tampering or unauthorized intervention; (c) fraud; (d) technical failures; or (e) any other causes beyond the control of Sponsor or Administrator which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right, at its sole discretion and without notice, to cancel, terminate, modify, or suspend the Sweepstakes in whole or in part and not award the prize or take such other steps that are fair and equitable and best conforms to the spirit of these Official Rules.  No more than the stated number of prizes will be awarded and, in the event that production, technical, programming or other reasons cause more than the stated number of prizes to be made available or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, eligible prize claims.

Sponsor and Administrator each reserve the right, at its sole discretion, to disqualify any entrant deemed to be (i) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes, including tampering with Sponsor’s or Administrator’s websites; or (ii) acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Sponsor and Administrator may, in such case and at their sole discretion, proceed with the Sweepstakes using all non-suspect eligible entries. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. Failure by Sponsor or Administrator to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

LIMITATIONS OF LIABILITY: By participating in the Sweepstakes, entrants shall and hereby do irrevocably release and hold harmless the Released Parties from and against any claim or cause of action, and any and all liability for: (a) any injuries, death, or losses or damages to persons or property arising out of participation in the Sweepstakes: (b) any technical errors that may prevent an entrant from submitting an entry, including, without limitation, interruptions or disconnects in phone lines or network hardware or software; (c) unauthorized human intervention in the Sweepstakes; (d) errors in the administration of the Sweepstakes; (e) any changes in third-party terms or conditions; or (f) violation of intellectual property or publicity rights, and/or invasion of privacy that may arise from participating in the Sweepstakes or its related activities. Without limiting the foregoing, the Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction, or unauthorized access to, or alteration of, entries, or any problems or technical malfunction of any telephone network or telephone lines, computer online systems, servers or providers, computer equipment, software, failure of any email or entry to be received by Sponsor or Administrator on account of technical problems, human error, or traffic congestion on the internet or at any website, or any combination thereof, including any injury or damage to entrant's or any other person's computer relating to or resulting from participation in the Sweepstakes or downloading any materials connected to the Sweepstakes. Each entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost (if any) of entering and participating in the Sweepstakes. IN NO EVENT WILL RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND (INCLUDING WITHOUT LIMITATION, DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR ATTORNEYS’ FEES) ARISING OUT OF PARTICIPATION IN THE SWEEPSTAKES OR THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF, OR ANY HARM RESULTING FROM THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF A PRIZE, AND ENTRANT WAIVES THE RIGHT TO SEEK SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO A PARTICULAR ENTRANT(S).

PUBLICITY: By accepting a prize, the Grand Prize winner grants to Sponsor and its agents(which grant will be confirmed in writing promptly upon Sponsor’s and Administrator's request), where permitted by law, the right to print, publish, broadcast, display, or otherwise use worldwide in all media, whether now known or hereafter devised, without limitation and at any time, such Winner’s full name, portrait, picture, voice, likeness, and/or biographical information for advertising, trade, and promotional purposes, without payment or additional consideration, and without such Winner's review, approval, or notification.

USE OF DATA:  Entrants acknowledge and agree that neither Sponsor nor Administrator is responsible for how any other party, including but not limited to Instagram, uses any information submitted by an entrant in connection with the Sweepstakes.

GOVERNING LAW AND DISPUTES: The rights and obligations of entrants, Sponsor, and Administrator in connection with the Sweepstakes and these Official Rules, including all issues and questions concerning the construction, validity, interpretation, and enforceability thereof, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules of any jurisdiction which would cause the application of the laws of any jurisdiction other than the State of New York. Except where prohibited, (1) any dispute, claim, or cause of action of any kind arising out of, relating to, or connected with the Sweepstakes, any prize awarded, the rights and obligations of entrants, Sponsor or Administrator in connection with the Sweepstakes, or these Official Rules, including all issues and questions concerning the construction, validity, interpretation, and enforceability thereof (a "Dispute"), shall be resolved exclusively by the state and federal courts located in New York County, New York, and entrants hereby irrevocably and unconditionally submit to the exclusive jurisdiction of such courts for any Dispute; and (2) any lawsuit or other proceeding with respect to any Dispute in any court or forum must be brought on an individual basis. This means neither any entrant nor Sponsor can litigate any claims as a representative or member of a class or in a private attorney general capacity.

WINNERS LIST REQUEST: To request a list of the name of the Grand Prize, please send a self-addressed, stamped business size envelope by July 30, 2016, to Be Bowled LLC, 22 West 21st Street, New York, NY 10010, Attn: Kellogg Sweepstakes

SPONSOR: Kellogg Company, 7 Brick Plant Road, Ste. A, South River, NJ 08882.

The Sweepstakes is in no way sponsored, endorsed, or administered by Instagram. Entrants understand and agree that any use of Instagram in connection with the Sweepstakes is subject to the terms and conditions of such entity, and that Sponsor and Administrator assume no responsibility for how such use and information is received by it.

© 2016 Be Bowled LLC. All rights reserved.