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a bit ABOUT US

A cereal bar and café overlooking Union Square, Kellogg’s NYC is your go-to place for a coffee break, after-school snack, or a quick La Croix. This is the hangout spot breakfast lovers everywhere have been hungering for.

COFFEE & CEREAL CLUB

Monday-Friday 2-6PM; Saturday and Sunday 8-10AM

KIDS UNDER-12 EAT FREE CEREAL, TOPPINGS AND MILK! After school on weekdays and before birthday parties on weekends, join the world’s greatest non-membership cereal club. This is the perfect time for families to do homework, solve puzzles, and play ping pong. Come to the Café, put down you phones, and crack open a box of cereal.

Note: all kids must be accompanied by a parent or guardian. No fee to enter. No RSVP required. All families welcome.


RECIPES

DUFF GOLDMAN'S RICE KRISPIE MATZOH BALL SOUP

Credit for this snap cracklin’ recipe goes to Duff’s mom Jackie who feels strongly that matzoh ball soup should not be relegated to Passover.

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Frosted Flakes Pear Berry Tart

Herein lies the champion of the the Holiday Baking Challenge. We’re willing to bet this is the first time you’ve read the phrase “Frosted Flakes pâte brisée”…

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KELLOGG'S X GLAAD LIMITED EDITION 'ALL TOGETHER' CEREAL BOX

A special edition 'All Together' box supporting inclusion and standing up against bullying.


 

BEST.BIRTHDAY.EVER.

 

PRIVATE & SEMI-PRIVATE EVENTS

Our spaces are the perfect venue for your next birthday party. Host an exclusive or semi-exclusive birthday in one of our private nooks, or take over the entire store and invite everyone in your class.

Add-on activities and entertainment are available from our friends at Dylan’s Candy Bar, Glamsquad, or the Cheeky Chipmunk. Unlimited cereal, toppings, and milk is just the beginning…

 

MERCH

GAMES

Limited-edition cereal bowls, boxes, and swag featuring Tony, Snap, and Toucan Sam.

Put down your screens, find the nearest crayon, and print a throwback cereal box game. It’s time to play like it’s 1991!